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The fundraising arena is getting harder and harder to tap with the increased competition. In order to reach
your goal and achieve success you have to clearly outline, not only your strategic plan that defines your
organization's message, focus and performance, but also an aggressive method by which you're going
to reach your targeted goal.
To sustain long-term growth, fundraisers need to tap into multiple resources and build an integrated
marketing structure that will combine offline, online and telemarketing programs.
In the political, organization and candidate fundraising world, small donors are the bread and butter.
Development of small donor files is a tedious and time consuming process, but worthwhile due to the
long-term stability its annual revenue can provide. Candidates and organizations who have good small
donor files are in a much stronger position come election time.
In addition, the internet is just beginning to make its mark in political fundraising, and soon will become
the biggest weapon in a fundraiser's toolbox. Having the ability to deliver solicitations instantly and at an
extremely low cost is the wave of the future.
For over 35 years, Infogroup has been the premier marketing company in the industry, managing the
largest number of political donor files, providing state and local political organizations & associations with
the solutions they need to accomplish their goals including:
• Political Donors Files & Databases - Management & Brokerage
• Infogroup 's Proprietary Business and Consumer Data files
• Database Marketing/Data Processing
• Online Services
HERE ARE SOME EXAMPLES OF OUR GREAT LISTS:
We have a broad selection of managed donor lists, and lists we can acquire, with proven history of
response including but not limited to:
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• Active and Affluent Democratic Political Donors
• Citizens for Democratic Action
• Clinton Museum Donors
• DCCC
• Democratic Donors
• DNC
• Emily's List
• Friends of Hillary Donors
• Million American Voters Political Database
• Museum of Jewish Heritage Donors
• Natural Resources Defense Council
• Powerful Women Donors
• Republican Donors |
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• Affluent Liberal Contributors Database
• Clinton Legal Defense Fund
• Clinton Presidential Library Donors
• Deep Pocket Democrats
• Direct Mail Political Party Donors
• DSCC
• Environmental Donors
• Labor Union Members
• Million Rock The Vote Donors
• National Fundraising Donors
• Planned Parenthood
• Pro Choice Donors
• Rock the Vote |
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Our brokerage department can research and create a comprehensive program of lists and products to fit
each of your specific fundraising efforts. They will create your circulation plans, do all the negotiations and
follow up with a result analysis.
infoUSA'S PROPRIETARY BUSINESS AND CONSUMER DATA
• WealthFinder has over 2.1 Million Ultra Affluent Individuals
• 20 different segments enabling you to target a specific affluence level.
• 70% Male/30% Female executives with post graduate degrees and a high net worth income.
• New Homeowners - over 3.4 Million - updated weekly!
• New Movers - over 11.8 Million - updated daily!
• New Businesses - Over 2.4 Million - updated daily!
All of these files can be data enriched - state, metro area, income, age, gender, ethnicity, etc.
DATABASE MARKETING/DATA PROCESSING - A ONE-STOP SHOPPING,
FULL RANGE
OF SERVICES
• Update and verify your membership/voter addresses and opt-in your contacts
• Append opt-in Email addresses and verified telephone numbers
• Donor file enhancements - demographic and lifestyle information for quick profiling and
easy segmentation.
• Utilize extensive modeling capabilities to identify your most susceptible donors
• Analyze donor responses by every data element contained in the database, allowing you to recognize
patterns not previously obvious.
• Donor File Cleaning - Utilizing USPS and proprietary hygiene services to save marketing dollars by
avoiding unnecessary postal and production costs.
• Flag/suppress names that have not responded through Chronic Non-Responder analysis (CNR)
• Develop Lifetime Value (LTV) analysis from your database
ONLINE SERVICES
• Create, build and deliver your email campaigns
• Update and verify your addresses and opt-in your contacts
• Append email addresses to your file
• Vertical appends - utilize brokered subscription and membership based lists to append information
such as gun owner, religious household and Military veteran.
• Enrich the file with hundreds of demographic segments - age, gender, ethnicity, etc.
• Reverse Append - add full name, postal address or phone numbers
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