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Building an online marketing program, whether it be for a political or membership organization, non-profit
or political campaign, is a key element in your overall strategic planning. Whether you are:
• targeting your potential voters
• planning a fundraising campaign
• communicating with your membership
| YOU NEED A COMPREHENSIVE 360 DEGREE GLOBAL MARKETING SOLUTION. |
Infogroup will be your results driven partner. We are the leading provider of proprietary business and
consumer databases, direct marketing and email marketing solutions in the nation. We deliver a unique
email marketing strategy plan. With our vast experience and impeccable customer service we get you the
response and results to meet your goals -- and we execute the solution at a boutique level. We can map
out your roadmap to success ---
• BUILD YOUR DATABASE
- We can help you build your most valuable commodity.
- Enhance your data with over 200 top line demographics to choose from -- e.g. age, income,
ethnicity, donors, religion, industry codes, business revenues, etc.
• EMAIL APPEND SERVICES
- Add an email address to your current postal address file for your online marketing
- Give us your email address and we'll find the matching postal address for your offline marketing
- Update invalid email addresses through ECOA (Email Change of Address) to improve delivery
- You only pay for net deliverables
• VOTER/MEMBER RETENTION WITH YESMAIL EXPRESS
• Full-Service deployment of your emails and customized reporting
- File hygiene, merge/purge
- Real time data access
- Personalization based on propensity of recipient
- Newsletter programs
- Activation campaigns
• Desktop Direct with Secure Desktop Notification
- Deliver emails directly to the desktop of your most loyal contacts ensuring 100% deliverability,
bypassing ISP filtering and inbox clutter
- Create a personal messaging platform with your recipient -- providing a 24/7 live link
to your website
- Run promotions on your website and in our email campaigns to build your subscriber base
- Recipient receives your timed campaigns, messages, appeals outside of the clutter of a
standard
email box
- Your message center enhances your brand, and has the capability to deliver your latest video,
audio, flash, text links and banners
• Creative Services - Let us help you create your email message that will lower any chance for ISPs
to
block the content or transmission.
• ACQUISITION
- List Marketing - utilize our permission-based databases to help with your fundraising events and
causes,
or contact voters from a specific constituency. Our records are complete with time/date and
source
information as required by law, unlike many of our competitors files.
- We can enhance your multi-channel marketing e.g. following your mass, geographically driven,
mail piece, we can follow it up with an email campaign to the same individual to reinforce
your message
or appeal.
- Ability to target those recipients who opened and clicked your previous message and redeploy a
follow-up email.
• MODELING
- Ability to precisely target and profile current and prospective donors and voting trends.
• SEARCH ENGINE MARKETING
- Increase the traffic to your website with our in-depth review, analysis and recommendations on
your
website content.
- Gain top position through paid search with keyword and description development.
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