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Political marketing and micro-targeting, whether it be to solicit contributions, recruit new
members,
register new voters, or just to promote your position, is a highly sophisticated
process.
Advanced technology and innovative analytical tools have enabled organizations
to zero in and identify
their exact target
audience, recruiting in maximum exposure,
deeper market penetration, better
responses
and reduced spending.
INFOGROUP SERVICES GROUP BRINGS YOU DECADES OF EXPERIENCE
For over 35 years, Infogroup has been the leading database marketing company in the
industry,
managing
the largest number of political donor files, providing state and local political organizations
with the solutions
they need to accomplish their goals.
We were one of the first companies to use relational database management systems for building
databases.
Our research team continually develops and uncovers tools, techniques, suppliers and
marketing strategies that produce exceptional results.
We can handle database design, creation, usage and maintenance, transforming mountains of raw
data
into accessible, viable information that can be used for making savvy marketing decisions and implementing highly successful targeted fundraising and communications campaigns on behalf of
interest
groups, labor unions, political action committees, candidates and elected officials,
organizations and
associations.
The object of database marketing is to build a profile of your ideal prospects over time by continuously
refining and analyzing information gleaned from your direct marketing efforts. Databases can be built
annually, semi-annually or quarterly, with additional information overlaid, and transaction data added
back to the database as it is accumulated.
HOW CAN THIS HELP YOU?
By fine-tuning your direct marketing efforts to communicate faster, more efficiently, cost effectively and
achieve better results.
• Update and verify your addresses and opt-in your contacts
• Append opt-in Email addresses
• Enhance your file with verified telephone numbers
• Utilize extensive modeling capabilities to identify your most responsive voters and donors
• Add consumer and business enhancements including: age, gender, marital status, income, ethnicity,
presence of children, home value, purchasing history, type of business, number of employees, etc
• Utilize infoUSA's household file to identify unregistered voters in high performing geographies
• Enhance with voter registration prospects
• Verified source of 18 years or older voting eligible population
• Sort geographically so you can overlay party performance.
• Flag names that have not responded through Chronic Non-Responder analysis (CNR)
• Develop Lifetime Value (LTV) analysis from your database
• Analyze responses by every data element contained in the database, allowing you to recognize
patterns not previously obvious
• Use pattern recognition to select responsive segments from lists that were unproductive or marginally
productive before
• Build and maintain a suppress file of competitors and unresponsive prospects.
OUR DATA PROCESSING SERVICES WILL HELP YOU STREAMLINE YOUR MARKETING EFFORTS
In addition to creating and maintaining your database, we also offer the following services to ensure
your communications are as efficient, effective and problem-free as possible.
• Merge/Purge - Utilize USPS and proprietary hygiene services and save valuable marketing dollars by
avoiding unnecessary postal, telemarketing and emailing production costs.
• Response Analysis -
Response reports based on key segmentation and selection variables to deliver
information including: records mailed, sites mailed, number or responses, number of donors,
total issue/
voter id, total dollars by segment, profit/loss by segment
• NCOATM (National Change of Address) - Fast, accurate NCOATM processing to keep your marketing
database current and eliminate non-deliverable addresses.
• DSFTM Processing - Helps improve mail deliverability and significantly reduces postage costs.
• Postal Presorts - Archive maximum postal savings by qualifying for 100% automation rates at all levels
including carrier route, Zip + 4®/delivery point and bar code.
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